go-to-market planning

With the complexities of changing customer behavior and competition, you can’t afford to have a ‘build it and they will come’ mindset.

epay consulting service

Go-to-Market Planning

Aligning customer target strategy with value proposition and ensuring organizational readiness to launch new solutions and complex programs with speed and efficiency.

New products and programs typically fail when companies do NOT put the time in to fully articulate and develop a solid GTM plan with key considerations and depth:

ePAY has partnered with many clients to develop successful go-to-market plans that moves new and enhanced solutions from the introduction stage into growth stage with measurable results. We leverage a “customer-centric” and data driven approach to help our clients make effective decisions, no matter where they are in their journey.

We leverage a “customer-centric” and data driven approach to help our clients succeed:

epay consulting service

Opportunity validation

Customer and client value proposition, addressable market, customer use cases, customer profile, industry point of view and economics

epay consulting service

Ideation and definition workshops

Internal alignment across key stakeholders/cross functional leads, up-dated product positioning/ capability profile, target segments, pricing model, sales and marketing strategy

epay consulting service

Organizational readiness and launch

Product sequencing/release planning and capacity, functional/operating planning, support tools, sales enablement, launch roadmap, success metrics

Recent Engagements
epay consulting service


Payments gateway landscape assessment and go-to-market planning for several major payments company

epay consulting service

Voice - of - the - Customer Studies

Voice of customer studies and strategic roadmap validation analysis for several major payments companies

epay consulting service


B2B commercial product definition and go-to-market planning for a global card issuer

epay consulting service


mPOS product concept and go-to-market strategy for a top 5 payments company