SMART TERMINAL STRATEGY TO GROW MARKET SHARE
Featured Case Study
For a leading payments processor and acquirer, ePAY conducted a competitive landscape assessment to validate the value proposition and refine the product definition of a new smart terminal solution for the SMB market segment.
The client was planning a new product launch of a smart terminal device to maintain its current customer base and grow its small to midsize merchant segment but lacked critical market and business insights to achieve its goals.
ePAY applied a structured and proven framework to gather insights of the POS terminal market, inform the client’s product positioning and go-to-market strategy
Collaborated with leadership and key stakeholders to define the parameters of landscape assessment including product capabilities and features, vertical markets and customer segments, selected competitors, devices, etc.
Applied an inside client-outside market approach to capture customer insights, competitive trends, industry best practices through primary and secondary research and validation
Developed key outputs to validate opportunity and provide strategic direction to inform execution planning (e.g., niche customer segments, product/feature prioritization, strategic partner options and third party integration)
ePAY delivered compelling insights to validate the opportunity for integrating business services with payments acceptance for specific verticals and niche segments; as well as enabled the product organization to gain internal support, build the business case, and ensure organizational readiness to launch the new product.
Food service industry has greater complexity compared to most retail SMBs, particular to taking orders, managing employees, and inventory. Comp2 and 5 offer merchants in this category feature rich apps for managing major front and back office activities.
* We take our client’s confidentiality seriously and do not disclose company names in our case studies.