GTM strategy to unveil a new direct to consumer payments solution

Featured Case Study

For a global traditional bank, ePAY supported the client side business team and strategic partners to define the product and develop a “customer centric” go-to-market approach to gain share in a heavily competitive landscape.
epay consulting service

Business Challenge

The client recognized an opportunity to expand its transaction banking services to include an end-to-end global payments acceptance solution for its institutional clients and needed support to validate the opportunity, value proposition, and develop a go-to-market plan that will win over customers.

ePAY Approach

ePAY played an expanded role on this particular engagement from providing a landscape assessment to collaborating with strategic partners and defining key aspects of the GTM strategy and execution planning.

epay consulting service
epay consulting service

Opportunity Validation

Applied a customized framework to conduct an in-depth analysis of the global payments acceptance landscape including a 10-point criteria to evaluate selected competitor’s offerings

epay consulting service

Ideation and Definition Workshops

Collaborated with cross functional teams and workstreams to clarify/align on the product strategy and refined the product positioning, design targets, sales and marketing strategy

epay consulting service

Organizational Readiness and Execution Planning

Evaluated functional gaps in sales and acquisition processes, onboarding, pricing, marketing communication, etc. and identified opportunities to improve processes, creative designs, best practices, defined resources, and sales playbook

epay consulting service

Project Outcome

An objective view of the global payment gateway landscape including comparative analysis of key competitive solutions of selected full-stack and modular providers, innovation and trends, merchant uses mapped to key product features, popular partnerships and integrations, prioritization of key features by segment, and recommendations were delivered to our client. Key outputs included

-GTM Workshops-

epay consulting service

* We take our client’s confidentiality seriously and do not disclose company names in our case studies.