GTM strategy to unveil a new direct to consumer payments solution
Featured Case Study
The client recognized an opportunity to expand its transaction banking services to include an end-to-end global payments acceptance solution for its institutional clients and needed support to validate the opportunity, value proposition, and develop a go-to-market plan that will win over customers.
ePAY played an expanded role on this particular engagement from providing a landscape assessment to collaborating with strategic partners and defining key aspects of the GTM strategy and execution planning.
Applied a customized framework to conduct an in-depth analysis of the global payments acceptance landscape including a 10-point criteria to evaluate selected competitor’s offerings
Ideation and Definition Workshops
Collaborated with cross functional teams and workstreams to clarify/align on the product strategy and refined the product positioning, design targets, sales and marketing strategy
Organizational Readiness and Execution Planning
Evaluated functional gaps in sales and acquisition processes, onboarding, pricing, marketing communication, etc. and identified opportunities to improve processes, creative designs, best practices, defined resources, and sales playbook
An objective view of the global payment gateway landscape including comparative analysis of key competitive solutions of selected full-stack and modular providers, innovation and trends, merchant uses mapped to key product features, popular partnerships and integrations, prioritization of key features by segment, and recommendations were delivered to our client. Key outputs included
* We take our client’s confidentiality seriously and do not disclose company names in our case studies.